Marketing Strategy and Competitive Positioning (4th Edition)
Type
Book
Authors
ISBN 10
0273706977
ISBN 13
9780273706977
Category
Unknown
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Publication Year
2008
Publisher
Pages
636
Description
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised. - from Amzon
Number of Copies
1
